The Jesse James of hairdressing
An uprising in men's hairstyling is here. All the cheap, lab-made, mass market, water-based lookalikes are officially on notice.
Rugged Uncle has the structure of a wax, the workability of a pomade, and the grip of a clay, for a first-of-its-kind butter that outperforms the pack. Raw, pure, ancient ingredients that actually feed your hair and scalp.
The answer is in the wild.
Not just best-in-class,
a whole new class
We looked to the wild to create something totally new. Raw, native ingredients that enrich your hair and scalp while delivering top performance. Industry-shattering innovation at your fingertips.
Pure ingredient innovation
Rare and rugged ingredients like Wagyu Beef Tallow, Pine Rosin, and Mango Butter. Engineered with a precise recipe that only our Founder knows. Every small batch cook happens behind closed doors in Tennessee (Not in a huge chemical and manufacturing warehouse overseas!)
A formula so pure you could sear a Ribeye in it.
Wagyu Beef Tallow
It's the emperor of fats. Tallow matches our skin's natural sebum oil so closely that the Latin word for Tallow is "sebum." Wagyu Tallow is a decadent fat high in vitamins A, D, E, and K. An intensive moisturizer that’s been praised for millennia.
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Luster + Texture + Hydration
Raw Mango Butter
Keeps your hair thick and healthy! Mango butter contains up to 50% oleic acid to fortify hair and smooth split ends. This natural butter helps hair retain moisture so strands are stronger and more pliable. We use pure, raw Indian mango butter.
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Volume + Hydration + Hold
Raw Shea Butter
100% raw unrefined 'African Grade A Ivory' shea butter, used since ancient Egypt during King Tut's reign, where he used it for skin and hair care. According to legend, the Pharaoh required endless shea butter in large clay pots.
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Condition + Soften + Seal
Argan Oil
The shine and moisture your hair craves, argan is the Ferrari of oils. It shines, seals, and protects hair from frizz, heat & UV damage while deeply hydrating. From ultra-fine to thick and unruly hair, it’s a must-have for all hair types and textures.
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Hydration + Shine + Repair
Natural White Beeswax
The use of beeswax may be as old as history itself. It's arguably nature's most versatile and useful substance. Its benefits for your hair are too many to list, and Rugged Uncle found the perfect ratio for strong hold without the residue.
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Hold + Texture + Repair
Brazilian Pine Rosin
There's a reason master violinists use premium pine reason on the delicate strings of their instruments. Nature's ancient resin creates unmatched grip for perfect resonance. Our rosin creates the same perfect friction in your hair.
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Grip + Texture + Structure
Organic EV Coconut Oil
Hair is made of keratin, and typical shampoos and styling products can damage this protein and leave hair lifeless. Coconut oil is packed with fatty acids that can improve hair health. Our organic coconut oil is sourced from the Philippines.
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Repair + Condition + Luster
Frankincense & Myrrh
Frankincense and myyrh, Joseph, Mary, and Baby Jesus. It just got Biblical! F&M pure essential oils deliver an aroma from Heaven. This ancient elixir has held top value for centuries. So of course Rugged Uncle uses 100% F&M in the butter!
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Grip + Texture + Structure
Mosaic Grid
Perfect for lookbooks and editorial photography
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